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Internet Marketing Blog – How To Earn A Stable Income Online Today

Sun, 07 Feb 2010 14:21:38 +0000

People have found ways to supplement their income during these stringent economic times. One of the avenues gaining popularity is through maintaining an internet marketing blog. For some, the positive financial returns from blogging is so rewarding that they have chosen to fully concentrate on this alternative income source.

Creating a blog is not difficult, but the ability to earn from one’s internet marketing blog is necessary to make the activity worth one’s time and effort. To create a blog that will bring in money, it is important to learn the tricks of this modern trade.

Blog creation does not require any capital or funds, and this is the main point that makes internet marketing blog a suitable option for those who wish to develop their business on a tight budget. A business does not necessarily mean having physical products to sell. A much sought for information, in the form of an advice, or simply creating a ready file of data for reference can be a valid way of providing service. Usually, an internet marketing blog is a compilation of information geared towards a specific topic, such as child care or cellular phones, for example. Any person who has the interest to actively share opinions and information about a certain topic can be a good blog writer. Sustaining a blog’s existence through regular entry updates and making the articles interesting and informative is a big challenge. However, if the writer has an innate talent paired with sincere interest in the chosen niche to blog about, writing for an internet marketing blog can be a profitable hobby.

Blogging can directly earn from advertisements. With millions of people surfing the internet daily, the potential to get a good following is easy. Successfully maintaining a good content can help keep a lot of readers and earn their recommendation. Searchers include not only potential buying customers but also marketers who are on the lookout for a productive internet marketing blog. Advertisers, who see the potential and value of a good blog may seek the blog writer’s service, propose a paid advertisement or purchase the entire blog for their marketing purposes.

Google AdSense and Kontea are some sites that a blogger can sign up for free to get maximum visibility and to be paid for quality content. Through this process, the blog writer approves related advertisement placement in one’s own site in exchange for payment per views. This works to the best advantage of both the writer and the advertisers.

Another way to earn through an internet marketing blog is through affiliate marketing. Simply put, this works as a referral program for some business sites such as Amazon or other online retail stores. The blog writer actively promotes products that will lead customers to the business site and earns commission from their purchases.

There is a way to earn from the internet without having to leave home and spending eight hours of work in the office. Internet marketing through blogging is fast becoming a valid means to earn passive income without spending a fortune.

Social Traffic and the Web Marketing Ebook – A New Era of Web Marketing

hanun — Thu, 28 May 2009 10:18:56 +0000

The colossal growth of social networking in these recent years has brought about a new era in web marketing. In a digital age where almost everything is done online, it seems as though the generation gap where internet usage is concerned has been getting smaller over the years. More and more people are spending time online, and with the advent of social networking sites such as MySpace and Facebook, and various Instant Messaging clients, it would seem as though people are living double lives; one offline, and one online. So would it not be prudent for businesses to take advantage of the growth of social media to reach a wider spectrum of audience? If you search hard enough online you will find a web marketing ebook that will tell you how social media has changed the landscape of web marketing, but this article will give you a glimpse of the phenomenon.

Typically large businesses tend to distance themselves from their customers, often interacting with the latter in an impersonal corporate identity. Yet with the revolution of social media, more and more organizations have taken notice to the effectiveness of taking up a more personalized approach and being less “corporate” towards their interactions with their customers.

Having seen the potential in “social marketing”, these days many marketers have embarked on a “social marketing optimization” strategy when marketing to potential consumers. From widgets, to RSS feeds, to blogging, the transition between the “corporate” interaction versus the more personalized touch is apparent even in the larger corporations. If you look around hard enough you’ll find “corporate blogs” by large internationally recognized brands, viral videos on video portals providing teaser ads for a new product… whatever it is, corporations have been wising up to the prospect, and have hopped onto the social media bandwagon. With more and more corporations using “social marketing optimization”, no longer will it be simply a useful element in web marketing, but a distinct marketing strategy on its own.

Providing a more personalized touch for consumers also has its own added advantages. Being “one of them” as opposed to just a faceless corporation would allow companies and marketers alike to get to know consumers a lot better. The ability of consumers to freely review, recommend or even condemn a brand on the web presents an interesting avenue for marketers, because never before has one individual wielded such power over the fate of a consumer product or service. A single email or blog post or video blog can determine a marketer’s success or downfall, because nothing is more powerful than word of mouth. The myriad of wish-lists and complaints in the form of blog content could surely serve as a source of ideas and resolution for corporations seeking to build up customer loyalty.

In the near future, broadcasting content via RSS feeds, podcasts, and viral videos will prove to be an invaluable asset to the marketer, because of the huge reach social media has over consumers. Because of this, those who intend to take advantage of all the social traffic out there will have to regularly provide fresher and more unique content to stave off consumer boredom and competition alike.

The Changing Game Of Marketing Online

hanun — Tue, 24 Mar 2009 22:48:44 +0000

Introduction

The marketplace, along with its customers, is ever changing. The trend has changed from simply selling available products to customers who do not have many options to selling products that the customers seek and have a need for. The marketplace has become customer-oriented with the customers in the seat of power.

As the marketplace changes, so is there a need for change in marketing strategies. With a new brand of customers businessmen and marketers have to find new ways of selling their products and enticing the customers to buy them. This is especially true for traditional companies who are finding that there is no longer such great demand for their products. In the business world, as in the real world, being unable to adapt will mean the demise of the company.

Traditional and New Marketing

For marketers to adapt to the changing game of marketing online they first have to understand about the differences between traditional marketing and new marketing approaches. In Meryl Evans and Hank Stroll’s article on Marketing Challenge: Traditional vs. New Marketing, they discussed two important differences between traditional and new marketing concepts; that is, the focus and the one in control. The two concepts are actually very much intertwined. According to Evans and Stroll “old marketing concept focuses on selling what is being produced, while new marketing concentrates on producing what can be sold or consumed.” This means that nowadays the demand dictates the supply and not the other way around. Old marketing has worked for such a long time because people had no choice and there was neither time nor the means to produce things beyond what was needed. And when the time came when the means was there to produce things beyond needs companies dictated the trends because they had the money, the power, and the tools. However, control began to shift to the people or consumers as information became commoditized and became harder to please. Consumers nowadays have clear opinions of what their wants and needs are and cannot be as easily dictated as before. Control has shifted from companies to the customers. According to Alison Fraser, president of The Better Idea Inc., companies’ focus should shift from trying to control consumers to trying to satisfy them.

With that in mind, companies need to create or supply new products and marketers need to find new ways to sell those products, always with the aim of pleasing the customer. It seems that the adage “The customer is always right.” is what’s new marketing is all about.

New Methods for Marketing Online

Although online marketing might still seem like a new strategy for some, the Internet and the Internet community is so vibrant that change is always around the corner. Since marketing first entered the Internet, online marketing has introduced new marketing methods and continues to do this in efforts to keep up with the fast evolving habits and needs of the Internet users.

Below are listed some of the relatively new techniques or methods, aside from the usual advertising techniques, used in Internet or online marketing.

1. Article marketing – Article marketing works by having business owners write a short article about an interesting facet of their business and having them submit their articles to free sites like eZine Article Authors and Search Warp. This “article sites” reads like a magazine and stores numerous articles in their database, which are categorized. Readers can then search for articles on different topics they want to read. The article, of course, contains the writer’s name, an author’s bio, and a link to the business’ website. The business model sells not products but you as a good source of information. It sells your expertise. Good articles will surely establish your reputation and send droves of traffic to your website as they seek to find out more about you and your work.

2. Blogs – Blogs were not originally intended to be a marketing tool. However, the blogosphere has grown to such proportions and has become an important source of information in the Internet that marketers and advertisers saw opportunities in blogging and soon jumped the band wagon. Blogs instead of being created for purely personal reasons or to simply write and educate other people about one’s passion are now being used as marketers as a promotional tool. Since anyone can maintain a blog marketers publish their own blogs with posts all related to the product or service they are pushing. Along with these promotional blogs, real bloggers are also cashing in on their blogs from advertisements they choose to carry like AdSense. Very popular blogs can make substantial amounts of cash by simply being an AdSense affiliate or by joining other affiliate programs and carrying ads for them.

3. Link Popularity and Search Engine Optimization (SEO) – Search engines has become a vital part in Internet users’ search for information. Internet users do not even memorize website URLs anymore, except for the really popular websites, but simply rely on search engines to get them where they want to go. Because of this the importance of ranking high and ending up in the front pages of search engine results pages (SERPs) have become vital for businesses. Being among the top results in Google or Yahoo’s SERPs surely means a great number of traffic to your site and being absent from their SERPs almost always guarantees obscurity for your site. Even eBay, who is already known as the World’s Online Marketplace still depends heavily on Google for their traffic with as much as 30% of their traffic coming from Google. Because of this SEO and link popularity has become very important since an optimized website and one that has high link popularity is going to help your website achieve a high rank and increase the chance of being on top of SERPs. SEO experts have therefore cropped up and responded to the need or demand giving a new service, which is very much in demand. New SEO directories have also started cropping up all over the Internet just when directories were about to become irrelevant. This is in response to the need for many sites to build their link popularity and since directories do help in that aspect they have gained popularity again as a part of most sites’ marketing strategy. Websites are warned though to stay away from link farms, free-for-all link sites, and directories that do not screen joining websites since they could hurt instead of help your site’s page rank.